Can Branding
The first priority was the branding of limited can release labels
Despite being some of the most sought after cans of craft beer in the state, branding and design was lacking. Injecting stronger, more modern branding as well as a much more powerful use of color led to a much higher interest and engagement level for these limited released cans. In addition to the rebranding, increased attention and creativity towards social posts led to a higher drive in sales.
Barrel Aged Line Branding
Kane Brewing’s series of barrel aged beers have always created extreme interest in the marketplace, often time selling out of thousands of bottles the same weekend as the release, only while being sold out of the tasting room. These beers were brewed then were left to age in a variety of barrels including bourbon, scotch & cognac for well over a year. The branding needed to instill a maturity to reflect the price point as well as the heritage that came from the liquor barrels they were aged in.
Many of the elements on these labels were either illustrated or hand lettered, often under extreme deadlines, to help support the bespoke quality of these labels.
Adjunct Stout Branding
With adjuncts, or additions to the stouts like marshmallow, graham cracker, Banana and coconut, these beers had to represent a more livelier brand then the barrel aged series
Merchandise Design
Vehicle Wraps
